Alternative and Mainstream Media: The converging spectrum by Linda Jean Kenix (E

Description: Alternative and Mainstream Media by Linda Jean Kenix Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description In this ground-breaking new book, Linda Jean Kenix shows how alternative and mainstream media exist on the same continuum, and where their points of convergence lie. She also demonstrates how alternative media creates alternative communications, and casts the whole media spectrum in a new light. Publisher Description This book is available as open access through the Bloomsbury Open Access programme and is available on Historically, alternative media have been viewed as fundamental, albeit at times culturally peripheral, forces in social change. In this book, however, Kenix argues that these media do not uniformly subvert the hierarchies of access that are so central to mainstream media - in fact, their journalistic norms and routines have always been based on the professional standards of the mainstream.Kenix goes on to posit the perception of mainstream and alternative as a misconception. She argues that, although alternative media can - and do - construct distinct alternative communications, they have always existed on the same continuum as the mainstream and the two will continue to converge. Through comparative analysis, this book argues that many alternative and mainstream media are merging to create a continuous spectrum rooted in commercial ideology. Indeed, much of what is now considered alternative media actually draws very little from principles of the independent press, whereas many contemporary mainstream media now use communication techniques more commonly associated with media that do not operate for financial gain.This book puts forward a controversial but convincing argument around the relationship between alternative and mainstream media, drawing on examples from the UK, US, Australia and New Zealand to strengthen and develop the central premise. Author Biography Linda Jean Kenix is a Senior Lecturer in the School of Social and Political Sciences at the University of Canterbury. She was previously Assistant Professor in Journalism and Mass Communication at the University of Minnesota, Twin Cities. Since receiving her Ph.D. from the University of Texas in 2001, her work has been published broadly in over 20 international journals and has presented her research at more than 30 international conferences, winning best paper four times. She has been awarded two prestigious Erskine Fellowships with placements as a Visiting Research Fellow at Oxford University and the University of Cambridge. Details ISBN 1849665206 ISBN-13 9781849665209 Title Alternative and Mainstream Media Author Linda Jean Kenix Format Hardcover Year 2011 Pages 224 Publisher Bloomsbury Publishing PLC GE_Item_ID:50759003; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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