Description: Title: An Introduction to Survey Research, Volume I: The Basics of Survey Research Author: Cowles, Ernest L. Publisher: Business Expert Press Binding: Paperback Pages: 146 Dimensions: 9.00h x 6.00w x 0.32d Product Weight: 0.46 lbs. Language: English ISBN: 9781948976053 Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values that serve as the drivers of individual behavior. This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. In this first volume, the authors concentrate on the fundamentals of survey development and design as well as provide a review of key components in survey. Ships Fast From The USA! Authorized Dealer
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Restocking Fee: No
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Book Title: Business Expert Press
Number of Pages: 146 Pages
Publication Name: Introduction to Survey Research, Volume I : the Basics of Survey Research
Language: English
Publisher: Business Expert Press
Subject: General
Publication Year: 2019
Features: New Edition
Type: Textbook
Author: Ernest L. Cowles, Edward Nelson
Subject Area: Business & Economics
Format: Trade Paperback
