Description: Art of Social Selling : Finding and Engaging Customers on Twitter, Fac, Linkedin, and Other Social Networks, Paperback by Belew, Shannon, ISBN 0814433324, ISBN-13 9780814433324, Like New Used, Free shipping in the US Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience. Citing enlightening research and real-world examples, The Art of Social Selling presents readers with a detailed methodology for growing sales and expanding their customer base via Fac, Twitter, LinkedIn, Pinterest, and other social media platforms. Learn how to:• Use content and conversations to build online relationships that transition to sales • Execute realistic sales strategies for each of the major social media platforms • Spot social media trends that may influence future buying behaviors • Sell online in B2B and B2C environments • Turn social shares (likes, favorites, +1s) into social sales • Set tangible goals • Use online tools and analytics to track social influencers and identify relevant conversations as they are happeningComplete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry.
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Book Title: Art of Social Selling : Finding and Engaging Customers on Twitter, Facebook, Linkedin, and Other Social Networks
Number of Pages: 272 Pages
Language: English
Publisher: Amacom
Publication Year: 2014
Item Height: 1.1 in
Topic: Sales & Selling / Management, Marketing / General, Web / Social Media, E-Commerce / Internet Marketing, Sales & Selling / General
Illustrator: Yes
Genre: Computers, Business & Economics
Item Weight: 11.5 Oz
Item Length: 8.9 in
Author: Shannon Belew
Item Width: 6 in
Format: Trade Paperback
