Branding for Nonprofits, Holland, DK

Description: Branding for Nonprofits DK Holland Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland, pioneer in the field. Helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice. Addresses the connection between branding and fund-raising There are1.6 million nonprofits in the United States. Stand out from the crowd! A gem of a book. I just loved it. While it is clearly written for executive directors, development directors, and board members of nonprofits to read to learn about branding their nonprofit organizations, I think the book is just as applicable to small and large for-profits. I highly recommend this book to anyone who has a nonprofit or business and needs to have a brand identity that potential users, members, donors, customers, or clients can embrace. The book has the following 12 chapters: 1. What's that branding buzz I hear? 2. Anatomy of a Design Brief 3. The roles and responsibilities of the branding team 4. Getting the team ready to birth the brand 5. What designers do and how they do it 6. The design process 7. Arriving at a new brand identify that everyone can embrace 8. From inspiration to implementation 9. Implementing your new brand 10. Storytelling and the brand 11. Management, staff, and branding 12. On the evolution of branding This book is very well written and so well organized. It was an incredibly easy read and jam-packed with so much wonderful information. In the Appendix there is a sample branding guide, a sample graphic standards guide, and two sample PPT presentations on branding. They significantly add to the value of the book. And there is also a "Brand Glossary" included. What I got from this book is that you can put together a sound business plan, and you can provide a wonderful service or product, but you also must seriously think about packaging your nonprofit or business so it can be effectively marketed. And if you follow the steps in this book to brand your nonprofit or business and find you can't create a masterpiece of a brand, then you will discover that you probably don't have a sound business plan or that you don't really provide a wonderful service or product. If you understand what I am saying here, then you will understand how simply marvelous this book is and how helpful it can be to tweeking your idea for an enitity or improving upon your existing going concern. 5 stars! About the AuthorDK Holland has been developing award-winning branding, licensing, promotion, and product development for major clients for more than thirty years. Today she works exclusively with nonprofits. The author of a dozen books, she lives in Brooklyn. Business & Economics / Advertising & PromotionBusiness & Economics / Nonprofit Organizations & Charities / Marketing & CommunicationsDesign / Graphic Arts / Branding & Logo DesignDesign / Graphic Arts / Commercial & CorporateBusiness & Economics / MarketingBusiness & Economics / Business Communication Format:PaperbackLanguage:EnglishISBN:1581154348ISBN13:9781581154344Release Date:January 2006Publisher:AllworthLength:208 PagesWeight:0.75 lbs.Dimensions:0.5" x 6.3" x 9.0" All measurements though carefully taken should be considered approximate Please see and examine all pictures for details, they are considered part of the description. Items are sold “AS IS” and NO RETURNS unless otherwise listed with conditions We used recycled boxes to help keep shipping rates as low as possible, we will always try to use suitable boxes for your item, but may have company logos, writings, or markings. CHECK OUT OUR STORE, Burman's Basement, FOR MANY UNIQUE TREASURES, WE ARE HAPPY TO COMBINE SHIPPING WHEN POSSIBLE

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