Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Breaking Through: Implementing Customer Focus In EnterprisesISBN13:9781403935038ISBN10:1403935033Author:Vandermerwe, S. (Author)Description:In This Book The Author Brings Together Distinctive And Cutting Edge Work Based Upon Her Own Research And Work With Leading Companies In The Overlapping Areas Of Strategy, Marketing And Innovation To Provide A New And Dynamic Model To Implement Customer Focus In Enterprizes In An Environment Of Falling Margins The Model Shows How To Increase Value To Customers And Improve Business Results Binding:Hardcover, HardcoverPublisher:SPRINGER NATUREPublication Date:2004-06-04Weight:1.03 lbsDimensions:0.71'' H x 9.54'' L x 6.44'' WNumber of Pages:209Language:English
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Book Title: Breaking Through: Implementing Customer Focus In Enterprises
Item Length: 9.6in
Item Height: 0.7in
Item Width: 6.4in
Author: Sandra Vandermerwe
Publication Name: Breaking Through : Implementing Customer Focus in Enterprises
Format: Hardcover
Language: English
Publisher: Palgrave Macmillan The Limited
Publication Year: 2004
Type: Textbook
Item Weight: 15.5 Oz
Number of Pages: Xiii, 209 Pages
