Description: Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon core marketing concepts and make assignment management and outcomes-based reporting easy. Still sealed in plastic -- Never opened.
Price: 45 USD
Location: Bloomington, Illinois
End Time: 2024-11-14T22:57:25.000Z
Shipping Cost: 0 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Topic: Building, Marketing
Format: Paperback
Subjects: Business, Economics & Industry
Subject: Business & Economics
Publication Year: 2015
Publisher: McGraw-Hill
Language: English
