Content Everywhere: Strategy and Structure for Future-Ready Content

Description: DESCRIPTION:Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go. About the AuthorSara Wachter-Boettcher is an independent content strategist based in Lancaster, Pennsylvania, where she helps clients stop creating endless content and start building strategies that are sustainable, meaningful, and future-ready. She got this way after stints as a journalist, copywriter, and web writer, during which she became increasingly dissatisfied with the chaos typically found in web content projects. In 2008, she launched the content strategy practice at her past agency, Off Madison Ave, and started working closely with IA and UX teams to build a better way forward. Sara is the editor in chief for A List Apart magazine, where her writing has also appeared. She also contributes to Contents and blogs sporadically on her personal site, sarawb.com. You can see where she'll be speaking next on Lanyrd. THANK YOU FOR YOUR INTEREST IN OUR PRODUCTS If you have any questions about the item, please contact us through this website. 20% restocking fee for all wrongly ordered items. If the product is DOA or damaged in delivery, we will exchange or refund the full amount of the original order. We reserve the right to exchange damaged or defective products before refund. If the product was not professionally installed or not returned in condition received, refund is subject to a restocking fee. We give a 30-day warranty from the date of delivery unless specified. Shipping is non-refundable.

Price: 29.99 USD

Location: Houston, Texas

End Time: 2024-05-16T22:39:44.000Z

Shipping Cost: 0 USD