Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Creating & Delivering Your Value Proposition: Managing Customer Experience For ProfitISBN13:9780749455125ISBN10:0749455128Author:Barnes, Cindy (Author), Blake, Helen (Author), Pinder, David (Author)Description: The Authors Explain What A Value Proposition Is And How To Build And Deliver One They Argue That, Contrary To The Norm, Value Propositions Cannot Rest On Unsupported Marketing Claims, But Must Be Created At A Strategic Level And Expressed In Measurable Terms Binding:Paperback, PaperbackPublisher:Kogan PagePublication Date:2009-11-01Weight:0.75 lbsDimensions:0.6'' H x 9.1'' L x 6.1'' WNumber of Pages:213Language:English
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Book Title: Creating & Delivering Your Value Proposition: Managing Custo...
Item Length: 9.2in
Item Height: 0.5in
Item Width: 6.1in
Author: David Pinder, Helen Blake, Cindy Barnes
Publication Name: Creating and Delivering Your Value Proposition : Managing Customer Experience for Profit
Format: Trade Paperback
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2009
Type: Textbook
Item Weight: 13 Oz
Number of Pages: 232 Pages
