Description: Customer Relationship Management : Organizational and Technological Perspectives, Paperback by Rajola, Federico, ISBN 3642078850, ISBN-13 9783642078859, Like New Used, Free shipping in the US Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.
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End Time: 2024-11-21T22:24:18.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: Customer Relationship Management : Organizational and Technologic
Number of Pages: Xi, 172 Pages
Publication Name: Customer Relationship Management : Organizational and Technological Perspectives
Language: English
Publisher: Springer Berlin / Heidelberg
Item Height: 0.2 in
Subject: Marketing / General, Management Information Systems, Customer Relations, Information Management
Publication Year: 2012
Item Weight: 10.4 Oz
Type: Textbook
Item Length: 9.3 in
Subject Area: Computers, Business & Economics
Author: Federico Rajola
Item Width: 6.1 in
Format: Trade Paperback
