Description: How Customers Think: Essential Insights Into the Mind of the Market by Zaltman, Gerald Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less
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Binding: Hardcover
Weight: 1 lbs
Product Group: Book
IsTextBook: Yes
Book Title: How Customers Think : Essential Insights Into the Mind of the Market
Item Length: 9.6in
Item Height: 1.2in
Item Width: 6.4in
Author: Gerald Zaltman
Format: Hardcover
Language: English
Topic: Marketing / General, Consumer Behavior, Creativity
Publisher: Harvard Business Review Press
Publication Year: 2003
Genre: Self-Help, Business & Economics
Item Weight: 24.2 Oz
Number of Pages: 352 Pages