HOW TO DO BUSINESS WITH THE JAPANESE

Description: HOW TO DO BUSINESS WITH THE JAPANESE Paperback Book Written by Boye Lafayette De Mente Second Edition Over 290 pages Copyright © 1993 by Boye Lafayette De Mente " This book will help you avoid the culture shock that most Westerners experience in their efforts to do business with the Japanese. Written by Boye Lafayette De Mente - one of the foremost authorities on Japan and Japanese-Western business relations - this second edition of How to Do Business with the Japanese is must reading for anyone who wants to succeed in dealing with the Japanese at home and abroad. " " After presenting the fundamentals of the "Japanese Way," and its successes inside and outside Japan, De Mente then moves on to discuss the nuts and bolts of negotiating, marketing, and advertising. He offers a highly readable, in-depth analysis of both the psychology of the Japanese business mentality and the mechanics of an aggressive yet tradition-bound system. " " After living and working in Japan for more than 25 years, De Mente has a unique perspective on Japanese customs and business practices. How to Do Business with the Japanese is the culmination of long experience with every aspect of Japanese society and its business community. How to Do Business with the Japanese is an invaluable handbook for international businesspeople who want to penetrate what De Mente calls the "impenetrable barrier." " Contents include: " Chapter 1. Japan Today Chapter 2. Problems Facing Westerners Doing Business in Japan Chapter 3. The Japanese Businessman Chapter 4. Profile of Japan's Business World Chapter 5. Areas of Friction Between Japanese and Western Businesspeople Chapter 6. Japanese Consumer Attitudes and Foreign Product Image Chapter 7. Penetrating the Impenetrable Barrier Chapter 8. Joint Ventures and Their Special Problems Chapter 9. Finding, Hiring, and Keeping Employees Chapter 10. Peculiarities of Japanese Unions Chapter 11. The Makeup of Japan's Consumer Market Chapter 12. Japan's Distribution Labyrinth Chapter 13. How the Japanese Sell Chapter 14. The Japanese Way of Advertising Chapter 15. The Importance of Good Public Relations Chapter 16. Japan Tomorrow Chapter 17. Living in Japan " This is a previously owned library book with several library stamps, stickers and markings. There is clear contact paper on the cover for added protection. No torn or ripped pages. It is still in very nice condition.

Price: 22.22 USD

Location: Euclid, Ohio

End Time: 2024-10-28T19:28:11.000Z

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