Description: Influencer Marketing : Building Brand Communities and Engagement, Paperback by Yesiloglu, Sevil (EDT); Costello, Joyce (EDT), ISBN 0367338688, ISBN-13 9780367338688, Brand New, Free shipping in the US
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience.
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End Time: 2024-11-04T23:42:18.000Z
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Book Title: Influencer Marketing : Building Brand Communities and Engagement
Number of Pages: 312 Pages
Language: English
Publisher: Routledge
Topic: Marketing / General, E-Commerce / Internet Marketing, Commerce, Industries / Media & Communications
Publication Year: 2020
Illustrator: Yes
Genre: Business & Economics
Item Length: 9.8 in
Author: Joyce Costello
Item Width: 6.8 in
Format: Trade Paperback
