Introduction to Survey Research : The Basics of Survey Research, Paperback by...

Description: Introduction to Survey Research : The Basics of Survey Research, Paperback by Cowles, Ernest L.; Nelson, Edward, ISBN 1948976056, ISBN-13 9781948976053, Brand New, Free shipping in the US Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values that serve as the drivers of individual behavior. This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. In this first volume, the authors concentrate on the fundamentals of survey development and design as well as provide a review of key components in survey.

Price: 31.69 USD

Location: Jessup, Maryland

End Time: 2024-11-02T16:27:14.000Z

Shipping Cost: 0 USD

Product Images

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 14 Days

Refund will be given as: Money Back

Return policy details:

Book Title: Introduction to Survey Research : The Basics of Survey Research

Number of Pages: 146 Pages

Language: English

Publication Name: Introduction to Survey Research, Volume I : the Basics of Survey Research

Publisher: Business Expert Press

Publication Year: 2019

Subject: General

Features: New Edition

Type: Textbook

Subject Area: Business & Economics

Author: Ernest L. Cowles, Edward Nelson

Format: Trade Paperback