Description: About this productProduct InformationSER ESTRATEGA NO ES LO OPUESTO A SER SINCERO, NI A SER HONESTO O DECENTE. SER ESTRATEGA ES LO OPUESTO A SER INGENUO. LAS BUENAS INTENCIONES TAMBI N DEBEN SER ADMINISTRADAS CON INTELIGENCIA. La negociaci n es una herramienta consustancial al ser humano, en la pol tica, el trabajo y en las relaciones personales. Y saber negociar no consiste en ser una persona dura o avasalladora, ni en controlar emocionalmente una situaci n. Basta con emplear planteamientos estrat gicos constructivos. Este libro desvela la esencia com n a todo tipo de negociaci n y establece unos principios universales y pr cticos, que se ilustran con sucesos y situaciones reales extra dos de la historia, la literatura y del mundo de la empresa. Negociar con xito no resulta una tarea dif cil. Es cuesti n de practicar aplicando las 12 leyes que invariablemente determinan toda negociaci n, y que parten del principio de que ser inteligente es mejor que ser agresivo. Estas leyes constituyen una valiosa fuente de inspiraci n cuando Alfred Font expone de manera brillante los casos en que fueron aplicadas bien, o ilustra aqu llos que no las tuvieron en cuenta, y lo que sucedi como consecuencia. ENGLISH DESCRIPTION To be a strategist is not the opposite of being sincere, honest or decent. To be a strategist is the opposite of being na ve. Good intentions also need to be administrated intelligently. Negotiation is a tool consubstantial to the human being, in politics, at work, and in personal relationships. Being able to negotiate isn't a sign of being tough or overwhelming, nor does it mean that one has emotional control in a certain situation. It's a sign of the capacity of using constructive strategy. This book shows what all kinds of negotiation have in common and establishes a series of universal and practical principles, illustrated with real events and situations found in history, literature and the corporative world. To master the art of negotiating successfully isn't hard. It's a matter of learning how to employ the 12 rules that determine every negotiation and that have their bases on the belief that it is better to be intelligent than aggressive. These rules constitute a valuable inspiration when Alfred Font presents the cases in which theyProduct IdentifiersPublisherPenguin Random House Grupo EditorialISBN-10841543149xISBN-139788415431497eBay Product ID (ePID)219171976Product Key FeaturesFormatTrade PaperbackPublication Year2014LanguageSpanishDimensionsWeight12.4 OzWidth6.1in.Height0.6in.Length9in.Additional Product FeaturesAge LevelTradeAuthorAlfred Font Barrot
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Subjects: Law
Book Title: Las 12 Leyes De Louisiana Negociación : O Eres Estratega O Eres Un Ingenuo
Item Length: 9in
Item Height: 0.6in
Item Width: 6.1in
Author: Alfred Font Barrot
Format: Trade Paperback
Language: Spanish
Topic: General, Negotiating
Publisher: Penguin Random House Grupo Editorial
Publication Year: 2014
Genre: Business & Economics
Item Weight: 12.4 Oz
Number of Pages: 192 Pages
