Description: Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by Farris, Paul; Bendle, Neil T; Pfeifer, Phillip E; Reibstein PH.D., David J May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less
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Location: Aurora, Illinois
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Binding: Hardcover
Weight: 1 lbs
Product Group: Book
IsTextBook: Yes
Edition: 2
Book Title: Marketing Metrics : the Definitive Guide to Measuring Marketing Performance
Number of Pages: 432 Pages
Language: English
Publisher: Wharton School Publishing
Item Height: 1.1 in
Topic: Marketing / General, E-Commerce / Internet Marketing, Statistics, Marketing / Research
Publication Year: 2010
Features: New Edition
Illustrator: Yes
Genre: Business & Economics
Item Weight: 29.6 Oz
Item Length: 9.4 in
Author: Phillip E. Pfeifer, Paul W. Farris, David J. Reibstein, Neil T. Bendle
Item Width: 7.5 in
Format: Hardcover