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Publication Name: Cengage Learning
Edition: 2
Book Title: Marketing Research Essentials with SPSS
Number of Pages: 512 Pages
Language: English
Publisher: Cengage Learning
Publication Year: 1997
Topic: Marketing / Research
Item Height: 1 in
Genre: Business & Economics
Item Weight: 31.9 Oz
Author: Carl Mcdaniel, Roger Gates
Item Length: 10 in
Book Series: Marketing Research Ser.
Item Width: 8 in
Format: Trade Paperback