Marketing Research: Methodological Foundations 12th ED by Dawn Iacobucci

Description: Marketing Research: Methodological Foundations by Dawn Iacobucci For all the talk of "big data" and "marketing analytics"-it all starts here-you've got to know how to get data and what to do with data once you've got them. The text, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 12th edition, by Dr. Dawn Iacobucci and Dr. Gilbert Churchill is recognized as the perennial authority and it continues to be the lead marketing research text in the industry. MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 12th edition, ensures that students will develop a strong conceptual as well as practical understanding of marketing research. The book's thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS serves as an exceptional learning tool for today's learners (MBAs, EMBAs, advanced undergrads) and an invaluable reference tool for professionals throughout their careers. This item is previously owned but remains in good shape. All pages are intact, and you can refer to the provided images for a detailed look at its condition. Please take a moment to examine all the photos closely before making a purchase. The exact item depicted in the images is what you will receive. Please note that some books may have inscriptions inside the covers. While every effort is made to capture these in the photos, scanning every page of every book is not feasible. Ensure your eBay address is accurate at the time of purchase. We regret that we cannot modify the delivery address once payment has been processed. Should you have any queries or issues with the items, don't hesitate to get in touch immediately.

Price: 88 AUD

Location: Bentleigh, VIC

End Time: 2024-11-14T18:48:55.000Z

Shipping Cost: 46.8 AUD