Marketing Research: Methodological Foundations, 12Th Edition

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing Research: Methodological Foundations, 12Th EditionISBN13:9781983654466ISBN10:1983654469Author:Iacobucci, Dawn (Author)Description:(This is a RePrint) - For All The Talk Of Big Data And Marketing Analytics-It All Starts Here-You've Got To Know How To Get Data And What To Do With Data Once You've Got Them The Text, Marketing Research: Methodological Foundations, 12Th Edition, By Dr Dawn Iacobucci And Dr Gilbert Churchill Is Recognized As The Perennial Authority And It Continues To Be The Lead Marketing Research Text In The Industry Marketing Research: Methodological Foundations, 12Th Edition, Ensures That Students Will Develop A Strong Conceptual As Well As Practical Understanding Of Marketing Research The Book's Thorough Coverage Of The Six Stages Of The Research Process Provides A Solid Marketing Research Framework While Addressing Topics And Tools Of Emerging Importance With Its Proven Applications, Clear Presentation, And Variety Of Timely Cases, Marketing Research: Methodological Foundations Serves As An Exceptional Learning Tool For Today's Learners (Mbas, Embas, Advanced Undergrads) And An Invaluable Reference Tool For Professionals Throughout Their Careers Chapters: 1) Marketing Research: It's Everywhere ; 2) Alternative Approaches To Marketing Intelligence; 3) The Research Process And Problem Formulation; 4) Research Design, Exploratory Research, And Qualitative Data; 5) Descriptive Research; 6) Causal Designs; 7) Data Collection: Secondary Data; 8) Data Collection: Primary Data; 9) Questionnaires And Data-Collection Forms; 10) Attitude Measurement; 11) Sampling Procedures; 12) Sample Size; 13) Collecting The Data: Field Procedures And Non-Sampling Errors; 14) Preprocessing The Data, And Cross-Tabs, Chi-Square And Related Indices For Cross-Tabs; 15) Data Analysis: Basic Questions, Quick Stats Review; 16) Data Analysis: Examination Of Differences, Analysis Of Variance; 17) Data Analysis: Investigation Of Association, Conjoint Analysis; 18) Multivariate Data Analysis; 19) The Research Report; Epilogue Each Section Of The Book Also Has Several Hands-On Cases, Each Chapter Has Ethical Dilemmas For Classroom Debate, And Research Realities To See Real-World Applicability Each Chapter Ends With Questions And Applications To Further Students' Learning Instructors Should Email The First Author For Additional Materials: Data, Slides, Etc Binding:Paperback, PaperbackPublisher:Createspace Independent Publishing PlatformPublication Date:2018-01-20Weight:2.74 lbsDimensions:1.1'' H x 11'' L x 8.5'' WNumber of Pages:544Language:English

Price: 45.24 USD

Location: USA

End Time: 2024-11-23T11:21:35.000Z

Shipping Cost: 0 USD