Description: This textbook on Marketing Research is an invaluable resource for anyone interested in the subject. It provides a comprehensive and up-to-date coverage of the topic, covering everything from the basics to the latest research and techniques. The book is written in a clear and concise style, making it easy to follow and understand. It comes in a hardcover format and has 700 pages covering the subject. The authors, Gilbert A. Churchill and Dawn Iacobucci, have done an excellent job in presenting the material in a way that is both informative and engaging. Whether you are a student, researcher, or practitioner in the field of marketing, this book is a must-have.
Price: 14.17 USD
Location: Farmington, Illinois
End Time: 2024-11-30T23:14:59.000Z
Shipping Cost: 5.38 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Updated ISBN2: 9781983654466
Updated ISBN1: 1983654469
Publish Year: 2009
Subject: Marketing
Edition: 10th
Item Length: 10.1in.
Item Height: 1.1in.
Item Width: 8in.
Author: Gilbert A. Churchill, Dawn Iacobucci
Publication Name: Marketing Research : Methodological Foundations (With Qualtrics Card)
Format: Hardcover
Language: English
Publisher: Cengage South-Western
Publication Year: 2009
Type: Textbook
Item Weight: 46.5 Oz
Number of Pages: 700 Pages
