Description: National Brands and Private Labels in Retailing Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). First International Symposium NB, Barcelona, June 2014 Author(s): Juan Carlos Gazquez-Abad, Francisco J. Martinez-Lopez, Irene Esteban-Millat, Juan Antonio Mondejar-Jimenez Format: Paperback Publisher: Springer International Publishing AG, Switzerland Imprint: Springer International Publishing AG ISBN-13: 9783319071930, 978-3319071930 Synopsis This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.
Price: 73.05 GBP
Location: Aldershot
End Time: 2025-01-22T12:34:27.000Z
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Book Title: National Brands and Private Labels in Retailing
Number of Pages: 192 Pages
Publication Name: National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014
Language: English
Publisher: Springer International Publishing A&G
Item Height: 235 mm
Subject: Marketing
Publication Year: 2014
Type: Textbook
Item Weight: 3168 g
Author: Irene Esteban-Millat, Francisco J. Martinez-Lopez, Juan Antonio Mondejar-Jimenez, Juan Carlos Gazquez-Abad
Item Width: 155 mm
Series: Springer Proceedings in Business and Economics
Format: Paperback