Description: National Brands and Private Labels in Retailing : First International Symposium Nb&pl, Barcelona, June 2014, Paperback by Gázquez-abad, Juan Carlos (EDT); Martínez-lópez, Francisco J. (EDT); Esteban-millat, Irene (EDT); Mondéjar-jiménez, Juan Antonio (EDT), ISBN 3319071939, ISBN-13 9783319071930, Brand New, Free shipping in the US This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.
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Book Title: National Brands and Private Labels in Retailing : First Internati
Author: Gázquez-abad, Juan Carlos (EDT); Martínez-lópez, Francisco J. (ED
Language: english
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