Description: Further DetailsTitle: Agile MarketingCondition: NewSubtitle: Unlock Adaptive and Data-driven Marketing for Long-term SuccessISBN-10: 1398605107EAN: 9781398605107ISBN: 9781398605107Publisher: Kogan Page LtdFormat: PaperbackRelease Date: 04/03/2022Description: Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.Language: EnglishCountry/Region of Manufacture: GBItem Height: 234mmItem Length: 157mmItem Width: 16mmItem Weight: 445gAuthor: Neil PerkinGenre: Business & FinanceRelease Year: 2022 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Agile Marketing
Title: Agile Marketing
Subtitle: Unlock Adaptive and Data-driven Marketing for Long-term Success
ISBN-10: 1398605107
EAN: 9781398605107
ISBN: 9781398605107
Release Date: 04/03/2022
Release Year: 2022
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 288 Pages
Language: English
Publication Name: Agile Marketing : Unlock Adaptive and Data-Driven Marketing for Long-Term Success
Publisher: Kogan Page, The Limited
Subject: Marketing / General, E-Commerce / Internet Marketing, Commerce, Strategic Planning
Item Height: 0.6 in
Publication Year: 2022
Item Weight: 15.7 Oz
Type: Textbook
Author: Neil Perkin
Subject Area: Business & Economics
Item Length: 9.2 in
Item Width: 6.2 in
Format: Trade Paperback
