Paul Rand 1970 Thoughts On Design Graphic Design Corporate Logo Functionalism

Description: Trade PB. Small 8vo. Studio Vista/Van Nostrand Reinhold Company, New York. 1970. 96 pgs. Revised Edition. Wrappers worn with some light shelf-wear to the extremities present. No ownership marks present. Previous owner's name present to the FFEP. Foxing Present. Text has marks and notes present in the text. Text is clean and free of marks. Binding tight and solid. One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for this revised printing in 1970. Paul Rand 1970 Thoughts On Design Graphic Design Corporate Logo Functionalism Click images to enlarge Description Up For Sale Today is Thoughts on Design by Paul Rand Trade PB. Small 8vo. Studio Vista/Van Nostrand Reinhold Company, New York. 1970. 96 pgs. Revised Edition. Wrappers worn with some light shelf-wear to the extremities present. No ownership marks present. Previous owner's name present to the FFEP. Foxing Present. Text has marks and notes present in the text. Text is clean and free of marks. Binding tight and solid. One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for this revised printing in 1970. FROM WIKIPEDIA: Paul Rand (August 15, 1914 – November 26, 1996) was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and Steve Jobs's NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design. Rand was a professor emeritus of graphic design at Yale University in New Haven, Connecticut from 1956 to 1969, and from 1974 to 1985. He was inducted into the New York Art Directors Club Hall of Fame in 1972. Dewey is an important source for Rand's underlying sentiment in graphic design; on page one of Rand's groundbreaking Thoughts on Design, the author begins drawing lines from Dewey's philosophy to the need for "functional-aesthetic perfection" in modern art. Among the ideas Rand pushed in Thoughts on Design was the practice of creating graphic works capable of retaining recognizable quality even after being blurred or mutilated, a test Rand routinely performed on his corporate identities. OUR MISSION STATEMENT: Our goal is to provide the best books for the lowest prices. We understand that you have more choices than ever to buy books, so we strive to provide the best service, accurate descriptions, the cheapest shipping and the best customer service in the realm of bookselling. Thank you for visiting this listing and we hope to see you again soon! Book formats and corresponding sizes Name Abbreviations Leaves Pages Approximate cover size (width × height) inches cm folio 2º or fo 2 4 12 × 19 30.5 × 48 quarto 4º or 4to 4 8 9½ × 12 24 × 30.5 octavo 8º or 8vo 8 16 6 × 9 15 × 23 duodecimo or twelvemo 12º or 12mo 12 24 5 × 7⅜ 12.5 × 19 sextodecimo or sixteenmo 16º or 16mo 16 32 4 × 6¾ 10 × 17 octodecimo or eighteenmo 18º or 18mo 18 36 4 × 6½ 10 × 16.5 trigesimo-secundo or thirty-twomo 32º or 32mo 32 64 3½ × 5½ 9 × 14 quadragesimo-octavo or forty-eightmo 48º or 48mo 48 96 2½ × 4 6.5 × 10 sexagesimo-quarto or sixty-fourmo 64º or 64mo 64 128 2 × 3 5 × 7.5 ALL ITEMS ARE DESCRIBED TO THE BEST OF MY ABILITY! PLEASE CHECK ALL THE PHOTOS BEFORE BIDDING! PAYMENT IS DUE WITHIN FOUR (4) DAYS OF THE INVOICE! Import duties, taxes and charges are not included in the item price. These charges are the buyer's responsibility. Please check with your country's customs office to determine what these additional costs will be prior to bidding/buying. These charges are typically collected by the delivering freight (shipping) company or when you pick the item up. We do not mark merchandise values below value or mark items as "gifts" as US and International government regulations prohibit such behavior. (This is a felony in the United States) Images sell! Get Supersized Images & Free Image HostingCreate your brand with Auctiva's Customizable Templates. Attention Sellers - Get Templates Image Hosting, Scheduling at Auctiva.com. Track Page Views WithAuctiva's Counter

Price: 49.95 USD

Location: Charlottesville, Virginia

End Time: 2024-03-02T03:09:34.000Z

Shipping Cost: 5.99 USD