Pikachu's Global Adventure: The Rise and Fall of Pokemon by Joseph Tobin (Englis

Description: FREE SHIPPING UK WIDE Pikachu's Global Adventure by Joseph Tobin Discusses the phenomenon of Pokemon in a transnational and multidisciplinary perspective FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Discusses the phenomenon of Pokemon in a transnational and multidisciplinary perspective Emphasizes Pokemons significance as the first Japanese cultural product to enjoy substantial worldwide success and challenge western dominance in the global production and circulation of cultural goods Initially developed in Japan by Nintendo as a computer game, Pokemon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokemon quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pokemon eventually became the top grossing childrens product of all time. Yet the phenomenon fizzled as quickly as it had ignited. By 2002, the Pokemon craze was mostly over. Pikachus Global Adventure describes the spectacular, complex, and unpredictable rise and fall of Pokemon in countries around the world. In analyzing the popularity of Pokemon, this innovative volume addresses core debates about the globalization of popular culture and about childrens consumption of mass-produced culture.Tracking the reception of Pokemon in Japan, the United States, Great Britain, France, and Israel, they emphasize its significance as the first Japanese cultural product to enjoy substantial worldwide success and challenge western dominance in the global production and circulation of cultural goods. Notes Discusses the phenomenon of Pokemon in a transnational and multidisciplinary perspective Back Cover "I took a peek at the table of contents forPikachus Global Adventure,then read a little of the introduction, and the next thing I knew I was deep, deep in the book and didnt want to stop. The writing was that engaging, the information and arguments that compelling."-Henry Jenkins, coeditor ofHop on Pop: The Politics and Pleasures of Popular Culture Author Biography Joseph Tobin is the Nadine Mathis Basha Professor of Early Childhood Education at Arizona State University. He is the author of "Good Guys Dont Wear Hats": Childrens Talk about the Media, editor of Making a Place for Pleasure in Early Childhood Education, and coauthor of Preschool in Three Cultures: Japan, China, and the United States. Table of Contents I. Contexts and Issues 1. Introduction / Joseph Tobin 32. Structure, Agency, and Pedagogy in Childrens Media Culture / David Buckingham and Julian Sefton-Green 13. Cuteness as Japans Millennial Product / Anne Allison 34II Global Circulation 4. How "Japanese" Is Pokemon? / Kiochi Iwabuchi 535. Localizing the Pokemon TV Series for the American Market / Hirofumi Katsuno and Jeffery Maret 806. Panic Attacks: Anti-Pokemon voices in Global Markets / Christine R. Yano 108III Places and Practices 7. Initiation Rites: A Small Boy in a Poke-World / Julian Sefton-Green 1418. Pokemon in Israel / Dafna Lemish and Linda-Renee Bloch 1659. How Much Is a Pokemon Worth? Pokemon in France / Gilles Brougere 187IV Pokemon Goes to School 10. Localizing Pokemon through Narrative Play / Helen Bromley 21111. The Multiple Identities of Pokemon Fans / Rebekah Willett 22612. Masculinity, Maturity, and the End of Pokemon / Samuel Tobin 24113. Conclusion: The Rise and Fall of the Pokemon Empire / Joseph Tobin 257Contributors 293Index 295 Review "The contributors to this volume are the smartest scholars working today in the areas of global media and childrens media. This book tells an entertaining and surprising tale of how the little Japanese Pokemon transformed childrens culture and global media economics. The changes that Pikachu wrought are only the beginning of fascinating new trends in role-playing games, video games, cartoons and toys and the accelerated spread of such fads via the Internet." Ellen Seiter, author of Sold Separately: Children and parents in consumer culture "I took a peek at the table of contents for Pikachus Global Adventure, then read a little of the introduction, and the next thing I knew I was deep, deep in the book and didnt want to stop. The writing was that engaging, the information and arguments that compelling."--Henry Jenkins, coeditor of Hop on Pop: The Politics and Pleasures of Popular Culture "The contributors to this volume are the smartest scholars working today in the areas of global media and childrens media. This book tells an entertaining and surprising tale of how the little Japanese Pokemon transformed childrens culture and global media economics. The changes that Pikachu wrought are only the beginning of fascinating new trends in role-playing games, video games, cartoons, and toys and the accelerated spread of such fads via the Internet."--Ellen Seiter, author of Sold Separately: Children and Parents in Consumer Culture Promotional Discusses the phenomenon of Pokemon in a transnational and multidisciplinary perspective Review Quote "The contributors to this volume provide thoughtful explanations to account for the popularity of Pok Promotional "Headline" Discusses the phenomenon of Pokmon in a transnational and multidisciplinary perspective Details ISBN0822332876 Short Title PIKACHUS GLOBAL ADV Publisher Duke University Press Language English ISBN-10 0822332876 ISBN-13 9780822332879 Media Book Format Paperback DEWEY 794.8 Year 2004 Imprint Duke University Press Place of Publication North Carolina Country of Publication United States Subtitle The Rise and Fall of Pokemon Edited by Joseph Tobin DOI 10.1604/9780822332879 UK Release Date 2004-02-05 AU Release Date 2004-02-05 NZ Release Date 2004-02-05 US Release Date 2004-02-05 Author Joseph Tobin Pages 312 Publication Date 2004-02-05 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. 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