Description: The book examines the features of private banking business and focuses on the key roles of client segmentation, retention and acquisition. A long period of strong economic growth in both developed and developing countries greatly increased people's income levels and wealth. But things have been changing dramatically. The new industry reality is a consequence of crisis tests on client confidence and trust; but the crisis has just accelerated the situation. Assuming a customer perspective, we understand there are shaking elements around and a strategic repositioning to the industry is needed both on new approaches and business models. An in- depth customer knowledge is mandatory if a differentiate offering has to support the increasing complexity of clients' needs. This book illustrates important themes relating to the wealth management service proposition and focuses on client segmentation, retention and acquisition strategies. Disciplined segmentation will help wealth managers tackle client's service challenges, allow services to be offered to specific clients in a more cost- effective manner and look for client satisfaction, trust and loyalty.
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Title: PRIVATE BANKING AND WEALTH MANAGEMENT By Anna Omarini 97836391484
Weight: 212
EAN: 9783639148459
ISBN-10: 9783639148459
Date of Publication: 2010-03
Place of Publication: 2010-03
Book Series: VDM Verlag
Genre: BUSINESS & ECONOMICS / Management
Narrative Type: N/A
Features: N/A
Intended Audience: N/A
Ex Libris: No
Editor: N/A
Edition: N/A
Pagination: 52
Dimensions: 900x600
Number of Pages: 52 Pages
Language: English
Publication Name: Private Banking and Wealth Management
Publisher: Vdm Verlag
Publication Year: 2010
Subject: Management
Item Height: 229 mm
Item Weight: 91 g
Type: Textbook
Author: Anna Omarini
Item Width: 152 mm
Format: Paperback
