Renewing Unilever: Transformation and Tradition

Description: Renewing Unilever: Transformation and Tradition Jones, Geoffrey Product Overview Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School takes us inside this corporation, which from it's origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and it's brands include Lipton Tea, Hellmann's Bird's Eye, Wall's, Ben and Jerry's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe and Calvin Klein. In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture and human resource management. The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals. Read more Details Publisher ‏ : ‎ Oxford University Press (October 20, 2005) Language ‏ : ‎ English Paperback ‏ : ‎ 472 pages ISBN-10 ‏ : ‎ 0199269440 ISBN-13 ‏ : ‎ 40 Item Weight ‏ : ‎ 2.26 pounds Dimensions ‏ : ‎ 9.6 x 1.1 x 6.7 inches Best Sellers Rank: #4,996,969 in Books (See Top 100 in Books) #3,894 in Production & Operations #8,797 in Economic History (Books) #10,609 in Economics (Books) #3,894 in Production & Operations #8,797 in Economic History (Books) We have been selling used books since 2012, and we've learned that the most important thing is doing good business. Honesty is our policy. Free Shipping We ship worldwide. We have multiple warehouses around the world, so please note the extended handling time on certain listings.

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