services marketing and social marketing

services marketing and social marketing

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Services Marketing by Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D.

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Services Marketing: Integrating Customer Focus Across the Firm

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Marketing Services: Competing Through Quality by Berry, Leonard L.

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Services Marketing by Mary Jo Bitner, Valarie A. Zeithaml and Dwayne D. Gremler

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Inside the Mind of the Shopper: The Science of Retailing

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Services Marketing: People, Technology, Strategy by Lovelock, Christopher H.

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SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY [EIGHTH EDITION]

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