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Number of Pages: 480 Pages
Publication Name: Services Marketing : concepts, Strategies, and Cases
Language: English
Publisher: Cengage South-Western
Subject: Marketing / General, Industries / Service, General
Item Height: 1 in
Publication Year: 2010
Type: Textbook
Item Weight: 35.3 Oz
Subject Area: Business & Economics
Author: K. Douglas Hoffman, John E. G. Bateson
Item Length: 10.1 in
Item Width: 8 in
Format: Hardcover
