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Book Title: Services Marketing: Integrating Customer Focus Across the Firm Ha
Number of Pages: 544 Pages
Language: English
Publication Name: Services Marketing: Integrating Customer Focus Across the Firm
Publisher: Mcgraw-Hill Education
Item Height: 1 in
Subject: Marketing / General, Industries / Service, Customer Relations
Publication Year: 2017
Type: Textbook
Item Weight: 41.9 Oz
Subject Area: Business & Economics
Item Length: 10.3 in
Author: Mary Jo Bitner, Valarie A. Zeithaml, Dwayne D. Gremler
Item Width: 8.2 in
Format: Hardcover
