Description: This textbook, Services Marketing: Integrating Customer Focus Across the Firm, Seventh Edition, offers an in-depth look at the field of marketing, specifically focusing on services. It covers topics such as customer satisfaction, service quality, and service recovery, providing valuable insights for both students and professionals. Written by Dwayne D. Gremler, Mary Jo Bitner, and Valarie A. Zeithaml and published by Mcgraw-Hill Education in 2017, this hardcover book has 544 pages and measures 10.3 inches in length, 8.2 inches in width, and 1 inch in height. The book is in English and weighs 41.9 ounces. This book is a valuable resource for anyone interested in the field of marketing, offering a comprehensive introduction to marketing principles as they apply to services. It is ideal for students, educators, and professionals looking to expand their knowledge and stay up-to-date on the latest developments in the field.
Price: 35 USD
Location: Garden Grove, California
End Time: 2024-10-26T01:21:58.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Subject: Marketing
Item Length: 10.3in
Item Height: 1in
Item Width: 8.2in
Author: Dwayne D. Gremler, Mary Jo Bitner, Valarie A. Zeithaml
Publication Name: Services Marketing: Integrating Customer Focus Across the Firm
Format: Hardcover
Language: English
Publisher: Mcgraw-Hill Education
Publication Year: 2017
Type: Textbook
Item Weight: 41.9 Oz
Number of Pages: 544 Pages
