Services Marketing : People, Technology, Strategy Hardcover

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Services Marketing : People, Technology, Strategy Hardcover

Services Marketing : People, Technology, Strategy Hardcover

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Author: Lovelock, Christopher H., Wirtz, Jochen

Book Title: Services Marketing : People, Technology, Strategy Hardcover

Language: English

Publication Name: Pearson Education, Limited

Type: Textbook

Publication Year: 2006

Format: Hardcover

Publisher: Pearson Education, Limited

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