Stephen L. Varg Toward a Better Understanding of the Role of Value in (Hardback)

Description: Further DetailsTitle: Toward a Better Understanding of the Role of Value in Markets and MarketingCondition: NewFormat: HardbackEAN: 9781780529127ISBN: 9781780529127Publisher: Emerald Group Publishing LimitedRelease Date: 06/08/2012Description: In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.Language: EnglishCountry/Region of Manufacture: GBItem Height: 234mmItem Length: 156mmItem Width: 25mmItem Weight: 544gContributor: Naresh K. Malhotra (Series edited by), Stephen L. Vargo (Edited by), Robert F. Lusch (Edited by)Genre: Business & FinanceBook Series: Review of Marketing ResearchAuthor: Stephen L. VargoRelease Year: 2012 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

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