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Publication Name: Allyn & Bacon, Incorporated
Publisher: Allyn & Bacon, Incorporated
Edition: 4
Publication Year: 1986
Book Title: Strategic Marketing Problems
Topic: Marketing / General
Number of Pages: Xv, 735 Pages
Language: English
Illustrator: Yes
Genre: Business & Economics
Author: Roger A. Kerin, Robert A. Peterson
Format: Hardcover
