Description: Survey Research Methods, Paperback by Fowler, Floyd J., Jr., ISBN 1452259003, ISBN-13 9781452259000, Brand New, Free shipping in the US Fowler (survey research, U. Massachusetts, Boston) offers this concise guide to survey researchers without extensive background in statistics or error analysis. The first several chapters deal with the basics of collecting reliable data, including how to get a good sample, correct for nonresponse bias, and understand types of potential error. Trickier issues are then covered, such as designing and evaluating questions, training interviewers for consistent response, and the technical aspects of analyzing data. The text is intended to not only summarize good practice for researchers, but inform users of survey data about the collection process in order to enable appropriate use. Annotation ©2013 Book News, Inc., Portland, OR ()
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Book Title: Survey Research Methods
Author: Fowler, Floyd J., Jr.
Language: english
