Description: The 22 Immutable Laws Of MarketingAuthor(s): Al Ries, Jack Trout Format: Paperback Publisher: Profile Books Ltd, United Kingdom Imprint: Profile Books Ltd ISBN-13: 9781861976109, 978-1861976109 Synopsis Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
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Book Title: The 22 Immutable Laws Of Marketing
Item Height: 198 mm
Item Width: 129 mm
Author: Al Ries, Jack Trout
Publication Name: The 22 Immutable Laws of Marketing
Format: Paperback
Language: English
Publisher: Profile Books
Subject: Business
Publication Year: 1994
Type: Textbook
Item Weight: 140 g
Number of Pages: 160 Pages
