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The Digital Tsunami: The Innovators Dilemma Of The Modern Media Industry Or...

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Digital Tsunami: The Innovators Dilemma Of The Modern Media Industry Or How Data-Driven Advertising Turns The Media Market Upside DownISBN13:9781492968979ISBN10:1492968978Author:Clasen, Nicolas (Author)Description:(This is a RePrint) - Best Book On Media-Disruption- Peter Wuertenberger, Cmo At Axel Springer A Must-Read For Everybody In The Industry - Joelle Frijters, Ceo And Co-Founder Of Improve Digital - Realtime Advertising Technology Synopsis When New Technologies Are Bringing Successful Companies To Fail That's How Harvard Professor Clayton Christensen Describes His Theory Of Disruptive Innovations Looking At The Current Situation In The Media Markets, It Seems As If Newspaper And Magazine Publishers And Private Tv Stations Are In The Middle Of Such A Disruptive Transition Process With The Help Of Christensen's Theory, This Book Tries To Give An Overview Of The Chaotic Changes In The Media Markets Binding:Paperback, PaperbackPublisher:Createspace Independent Publishing PlatformPublication Date:2013-10-12Weight:0.32 lbsDimensions:0.21'' H x 9'' L x 6'' WNumber of Pages:100Language:English

Price: 12.12 USD

Location: USA

End Time: 2024-11-22T06:35:20.000Z

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The Digital Tsunami: The Innovators Dilemma Of The Modern Media Industry Or...

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Book Title: Digital Tsunami : The Innovators Dilemma of the Modern Media Industry or How Data-Driven Advertising Turns the Media Market Upside Down

Number of Pages: 98 Pages

Language: English

Publisher: CreateSpace

Topic: Management

Item Height: 0.2 in

Publication Year: 2013

Genre: Business & Economics

Item Weight: 7.1 Oz

Author: Nicolas Clasen

Item Length: 9 in

Item Width: 6 in

Format: Trade Paperback

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