Description: WhatsApp : From a One-to-One Messaging App to a Global Communication Platform, Hardcover by Johns, Amelia; Matamoros-fernández, Ariadna; Baulch, Emma, ISBN 1509550526, ISBN-13 9781509550524, Like New Used, Free shipping in the US In the 2010s, as chat apps became a primary mode of communication for many people across the world, WhatsApp quickly outpaced rival messaging apps and developed into a platform. In this book, the authors provide a comprehensive account of WhatsApp’s global growth. Charting WhatsApp’s evolution from its founding in 2009 to the present day, they argue that WhatsApp has been transformed from a simple, 'gimmickless’ app into a global communication platform. Understanding this development can shed light on the trajectory of Meta’s industrial development, and how economies and social media landscapes are evolving with the rise of 'superapps’. This book explores how WhatsApp’s unique characteristics mediate new kinds of social and commercial transactions; how they pose new opportunities and challenges for platform regulation, civic participation and democracy; and how they give rise to new kinds of literacy as WhatsApp becomes integrated into everyday cultures across the globe. Accessibly written, this book is an essential resource for students and scholars of media, cultural studies, and media and communications.
Price: 55.26 USD
Location: Jessup, Maryland
End Time: 2024-10-22T19:45:46.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: WhatsApp : From a One-to-One Messaging App to a Global Communicat
Number of Pages: 220 Pages
Language: English
Publication Name: Whatsapp : from a One-To-One Messaging App to a Global Communication Platform
Publisher: Polity Press
Item Height: 1.2 in
Subject: Engineering (General), Media Studies
Publication Year: 2024
Type: Textbook
Item Weight: 14.4 Oz
Item Length: 8.6 in
Subject Area: Technology & Engineering, Social Science
Author: Ariadna Matamoros-Fernández, Emma Baulch, Amelia Johns
Item Width: 6.3 in
Series: Digital Media and Society Ser.
Format: Hardcover
